Meitu is a global innovator when it comes to mobile technologies. They are best known for their mobile devices and their photo/video editing applications, and their apps are installed on about 1 billion unique devices globally.
I was tasked to create a unique design for Meitu's new M8 Phone and it's packaging. The concept behind the artwork is “Travel and Exploration”, and the inspiration for this is purely based off of my love for travel and finding unexpected things in the most unusual places... during my explorations.
Because Meitu is a technology driven company, I wanted to incorporate augmented reality into the project... especially to bring a more immersive and interactive experience to the piece.
Video created by: Davey Chin